STYLE GUIDE

COLOR PALETTE

COLOR PALETTE

COLOR PALETTE

Consistent color usage ensures maximum brand recognition for XGO. The primary colors for XGO, Pink Perfection and Green Greatness, are the foundation of the brand and should always be used properly to reinforce brand equity. The primary palette should be used as a first line solution when making color decisions. The secondary palette should be used only to help highlight, define a hierarchy or add depth to content as necessary. 

Consistent color usage ensures maximum brand recognition for XGO. The primary colors for XGO, Pink Perfection and Green Greatness, are the foundation of the brand and should always be used properly to reinforce brand equity. The primary palette should be used as a first line solution when making color decisions. The secondary palette should be used only to help highlight, define a hierarchy or add depth to content as necessary. 

Consistent color usage ensures maximum brand recognition for XGO. The primary colors for XGO, Pink Perfection and Green Greatness, are the foundation of the brand and should always be used properly to reinforce brand equity. The primary palette should be used as a first line solution when making color decisions. The secondary palette should be used only to help highlight, define a hierarchy or add depth to content as necessary. 

PRIMARY

This is the official color palette of XGO. Use this color palette when designing for various applications. Do not use unauthorized colors as this would dilute the brand's overall consistency. 

Pink Perfection
HEX
RGB
 
CMYK
#FFB2BD
100, 70, 74
 
0, 36, 26, 0
#4CA55B
30, 65, 36
54, 0, 45, 35
HEX
RGB
 
CMYK
Green Greatness

SECONDARY

The secondary palette provides a pair of neutral colors that are useful when an additional choice for flat color or type color may be needed. 

#FFFFFF
255, 255, 255
0, 0, 0, 0
HEX
RGB
 
CMYK
White
Rose Pink
HEX
RGB
 
CMYK
#F3D8D2
243, 216, 210
0, 11, 14, 5
#A5D1AC
165, 209, 172
21, 0, 18, 18
HEX
RGB
 
CMYK
Spring Green

TYPOGRAPHY

Lemon Milk is the typeface used for headlines and Glacial Indifference is for general use. Blacksword is secondary typography also used for headlines. Font purchases and legal approvals are the responsibility of the user. 

© 2020 by Xi Gamma Omega

 

Alpha Kappa Alpha Sorority, Incorporated is not responsible for the design and content of these web pages. They are the sole property and responsibility of Xi Gamma Omega Chapter, Alpha Kappa Alpha Sorority, Incorporated. This website is best viewed through Internet Explorer 8 or higher at a resolution of 1200 x 800. 

For questions about this website please send an email to xgo.oakland@gmail.com.

 

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