COLOR PALETTE

Consistent color usage ensures maximum brand recognition for XGO. The primary colors for XGO, Pink Perfection and Green Greatness, are the foundation of the brand and should always be used properly to reinforce brand equity. The primary palette should be used as a first line solution when making color decisions. The secondary palette should be used only to help highlight, define a hierarchy or add depth to content as necessary. 

PRIMARY

This is the official color palette of XGO. Use this color palette when designing for various applications. Do not use unauthorized colors as this would dilute the brand's overall consistency. 

HEX

​

RGB

CMYK

#FFB2BD

​

100, 70, 74

0, 36, 26, 0

Pink Perfection

#4CA55B

​

30, 65, 36

​

54, 0, 45, 35

HEX

​

RGB

CMYK

Green Greatness

SECONDARY

The secondary palette provides a pair of neutral colors that are useful when an additional choice for flat color or type color may be needed. 

#FFFFFF

​

255, 255, 255

​

0, 0, 0, 0

HEX

​

RGB

CMYK

White

Rose Pink

HEX

​

RGB

CMYK

#F3D8D2

​

243, 216, 210

​

0, 11, 14, 5

#A5D1AC

​

165, 209, 172

​

21, 0, 18, 18

HEX

​

RGB

CMYK

Spring Green

TYPOGRAPHY

Cinzel is the typeface used for headlines and Raleway is for general use. Snell Roundhand is secondary typography also used for headlines. Font purchases and legal approvals are the responsibility of the user. 

Cinzel

Raleway

Snell Roundhand